Retargeting is one of the most important aspects of an ad campaign. Whether you are doing a Facebook Ad Campaign or a Google AdWords / PPC campaign, you are losing money if you are not using retargeting.
What is Retargeting / Remarketing?
When designing an ad campaign, we install a small piece of code on the pages of your website, as well as on your landing pages. This allows you to deliver additional ads to them based on the ads they have clicked on, the behaviors on landing pages. You can also deliver ads based on the the specific interests they had on the web pages they visited.
The end result is more engaged traffic, higher conversion rates and most importantly…MORE SALES.