There is no mechanism to regulate or to ensure fairness about positive or negative reviews online.
Online Reputation Management will ensure that positive reviews about you will dominate the online world!
Online Reputation Management – ORM
Almost everybody you come across will look you and your business name up in Google. So if you Google yourself or more importantly, your company name…Do you like what you see? Well, what you see is what your prospects and customers see.
You may have the patience not to act on negative comments about you or your business but your prospects and customers may not be as forgiving. Fact: 80% of people surveyed had changed a purchase decision due to a bad review they saw online. And with competition tighter than ever, businesses are seeing that Online Reputation Management is now a necessity.
What is Online Reputation Management?
Your online reputation is important. With the huge and ever-growing population searching online to evaluate businesses, bad comments and reviews about your business can gravely affect your target market’s purchasing decision. This is why it is critical to constantly monitor your online reputation and take a plan of action to counter any negative material and proactively act to produce positive material about you, your brand, your business, and your products/services.
It is also very important to respond to POSITIVE reviews. It shows you care and helps with positive social engagement. This can often help to diminish the effects of a less than positive review.
Why Monitor Your Online Reputation
According to studies, 78% of Internet users conduct product research online and 80% had a change in purchase decision after seeing a negative review online. Your business can be at the mercy of online commentaries – or you can use these to your advantage! Online reputation management allows you to respond to negative comments the moment they appear on the Internet. Proactive ORM also allows you to optimize positive reviews about your business so that favorable reviews dominate search results, pushing down negative ones in the process.
Also, 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer, or plumber. You can use ORM to give these searchers a great “first impression” online.
Get an online Reputation Management consultation now to protect your business and to NOT allow detractors to slow you down!
What We Do? – Online Reputation Management Services
- Review Building – We will collect and post positive reviews about your product, service, or business. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.
- Social Media Account Profile Creation and Optimization – SMO – We will set up your main social media accounts. These include Facebook, Google Plus / Google My Business and Twitter. For Facebook, we will create a business page for you, if you do not already have one. We can then optimize your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customize your social network account URL in accordance with your branding initiatives.
- Social Media Boosting – Imagine SMO profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you if you choose that service.
- Other Services We Offer – Research and Analysis, Competitor Back link Analysis, and Content Generation are part of the ORM effort. We will analyze your current online real estate and create a customized campaign to best utilize what you already have in place for branding purposes. Based on this analysis we will create additional blogs and micro-sites to dominate the first page of the search results.